IN RE: AVANDIA MARKETING, SALES PRACTICES AND PRODUCTS LIABILITY LITIGATION.
D'APUZZO on behalf of himself and all others similarly situated. THIS DOCUMENT APPLIES TO: RICHARD
SMITHKLINE BEECHAM CORPORATION d/b/a GLAXOSMITHKLINE
REVISED MEMORANDUM OPINION AND ORDER 
CYNTHIA M. RUFE, District Judge.
The plaintiff in this case is a former user of the prescription diabetes drug Avandia. Plaintiff does not allege that he has been physically injured as a result of taking Avandia; instead he seeks a refund of any monies he paid for Avandia (including insurance co-pays). Plaintiff seeks to proceed on behalf of a class of similarly situated individuals, but no class has been certified. The Court dismissed Plaintiffs prior complaint with leave to amend, and Plaintiff has filed a Third Amended Complaint which the defendant, GlaxoSmithKline LLC ("GSK"), has moved to dismiss. The motion will be granted.
Plaintiff alleges that GSK concealed the risks of Avandia use while promoting the drug's safety, efficacy, and effectiveness through a fraudulent and deceptive marketing program. According to Plaintiff, this resulted in Plaintiff and others purchasing Avandia instead of seeking alternative treatments for diabetes. Plaintiff alleges that he is a resident of New Jersey and that his physician "would have prescribed insulin or alternative treatments had he known about Avandia's risks" and that Plaintiff has now been prescribed insulin. Plaintiff alleges that he paid a higher purchase price for Avandia, including higher amounts in co-payments.
II. STANDARD OF REVIEW
Pursuant to Federal Rule of Civil Procedure 12(b)(6), dismissal of a complaint for failure to state a claim upon which relief can be granted is appropriate where a plaintiff's "plain statement" lacks enough substance to show that he is entitled to relief In determining whether a motion to dismiss should be granted, the court must consider only those facts alleged in the complaint, accepting the allegations as true and drawing all logical inferences in favor of the non-moving party. Courts are not, however, bound to accept as true legal conclusions couched as factual allegations. Something more than a mere possibility of a claim must be alleged; rather plaintiff must allege "enough facts to state a claim to relief that is plausible on its face." The complaint must set forth "direct or inferential allegations respecting all the material elements necessary to sustain recovery under some viable legal theory." The court has no duty to "conjure up unpleaded facts that might turn a frivolous... action into a substantial one." Legal questions that depend upon a developed factual record are not properly the subject of a motion to dismiss.
The Third Amended Complaint alleges claims for violations of the New Jersey Consumer Fraud Act ("NJCFA"); breach of express and implied warranties; fraud; negligent misrepresentation, negligence, and unjust enrichment. Most of these claims are barred by New Jersey's Products Liability Law ("PLA"), which is the exclusive basis for any product liability action, defined as "any claim or action brought by a claimant for harm caused by a product, irrespective of the theory underlying the claim, except actions for harm caused by breach of an express warranty."
As the New Jersey Supreme Court has held, "[t]he language chosen by the Legislature in enacting the PLA is both expansive and inclusive, encompassing virtually all possible causes of action in relating to harms caused by consumer and other products." New Jersey courts have explicitly held that the PLA encompasses claims such as those brought by Plaintiff (except for the express warranty claim), although Plaintiff seeks to recover economic losses, not compensation for a personal injury. "To allow plaintiffs to seek damages for loss of their co-payments as a result of purchasing defendants' drugs under a theory of consumer fraud will create a cause of action entirely inconsistent with the PLA's comprehensive legislative scheme." Thus, all of Plaintiffs claims, with the exception of the express warranty claim, can only be brought under the PLA, and Plaintiff does not attempt to proceed under that statute.
With regard to the express warranty claim,  Plaintiff alleges that "Defendant, in the manufacture, marketing and sale of Avandia expressly warranted on its labels and packaging to Plaintiffs, prescribers, and patients, that Avandia would provide assist [ sic ] in the management of type 2 diabetes mellitus' in a safe and efficacious manner." Plaintiff further alleges that "Defendant breached this warranty by selling and marketing Avandia which is not efficacious, as Avandia fails to mange or reduce the risk factors for Type II diabetics, and in fact, increases serious injury or death, constituting a material breach of the warranty." These assertions fall significantly short of what is required; Plaintiff fails to allege the exact text of the warranties, or the precise time periods these warranties were in effect. Without such allegations, the claim cannot stand.
Plaintiffs Third Amended Complaint fails to state any claim upon which relief can be granted. As Plaintiff has had three attempts to file a complaint that states a cause of action and has failed to do so, the Court finds that it would be inequitable to permit any further ...