The opinion of the court was delivered by: Ambrose, Senior District Judge
OPINION AND ORDER OF COURT
The factual and procedural details of this case are well known to the parties and I need not repeat them in detail here. In short, this is a diversity case in which Plaintiff has brought state law claims against Defendants Infostaf Consulting, Inc. d/b/a SourceDirect.com ("Source Direct"), Michael Roberts ("Roberts"), and Troy Nini ("Nini") (collectively ADefendants@) alleging breach of contract and violation of Pennsylvania=s Wage Payment and Collection Law (AWPCL@), 43 Pa. Stat. ' 260.1, et seq. Plaintiff‟s claims arise from Defendants‟ alleged wrongful termination of Plaintiff‟s employment. Trial in this case is scheduled to begin on April 11, 2011. Pending before the Court is Defendants‟ Motion in Limine to Exclude Testimony of Expert Witness James C. Roddey (Docket No. 46) based on Daubert v. Merrell Dow Pharm., Inc., 509 U.S. 579 (1993) and its progeny and Federal Rules of Evidence 702 and 403. Plaintiff opposes Defendants‟ Motion. (Docket No. 62). After a careful review of the submissions by the parties and for the reasons discussed in this Opinion, Defendants‟ Motion in Limine is denied.
A. Federal Rules of Evidence 401 and 403
Relevant evidence is defined as evidence "having any tendency to make the existence of any fact that is of consequence to the determination of the action more probable or less probable than it would be without the evidence." Fed. R. Evid. 401. In turn, relevant evidence may be excluded if its "probative value is substantially outweighed by the danger of unfair prejudice, confusion of the issues, or misleading the jury, or by considerations of undue delay, waste of time, or needless presentation of cumulative evidence." Fed. R. Evid. 403. "Rule 403 authorizes a district court in its broad discretion to exclude collateral matters that are likely to confuse the issues." United States v. Casoni, 950 F.2d 893, 919 (3d Cir. 1991). The inquiries under Rules 401 and 403 are fact-intensive, and context-specific. Sprint v. Mendelsohn, 552 U.S. 379 (2008). The burden of establishing the admissibility and relevance of evidence rests on the proponent. See, e.g., Phillips v. Potter, Civ. A. No. 7-815, 2009 WL 258830, at *1 (W.D. Pa., Aug. 19, 2009).
B.Daubert Standard and Federal Rule of Evidence 702
In Daubert, the Supreme Court held that:
[f]aced with a proffer of expert scientific testimony, ... the trial court judge must determine at the outset ... whether the expert is proposing to testify to (1) scientific knowledge that (2) will assist the trier of fact to understand or determine a fact in issue. This entails a preliminary assessment of whether the reasoning or methodology underlying the testimony is scientifically valid and of whether that reasoning or methodology properly can be applied to the facts in issue. 509 U.S. at 592-93. Subsequently, in Kumho Tire Co., Ltd. v. Carmichael, 526 U.S. 137, 141 (1999), the Supreme Court clarified any confusion regarding the intended reach of the Daubert decision, by declaring that the trial judge must perform this Abasic gatekeeping obligation@ to all expert matters, not just Ascientific@ matters. In the Third Circuit, the trial court=s role as a Agatekeeper@ announced in Daubert requires proof that: (1) the proffered witness is qualified as an expert; (2) the expert must testify about matters requiring scientific, technical, or specialized knowledge; and (3) the expert=s testimony must Afit@ the facts of the case. In re Paoli R.R. Yard PCB Litig., 35 F.3d 717, 741-42 (3d Cir. 1994). Thus, pursuant to Daubert, the gatekeeping function requires the court to ensure that the expert testimony is both reliable and relevant. Daubert, 509 U.S. at 589; Kumho Tire Co., 526 U.S. at 147.
As to the first requirement - qualification - the Court of Appeals for the Third Circuit has Aeschewed imposing overly rigorous requirements of expertise and [has] been satisfied with more general qualifications.@ Paoli, 35 F.3d at 741. ARule 702's liberal policy of admissibility extends to the substantive as well as the formal qualification of experts.@ Id. Thus, an expert can qualify based on a broad range of knowledge, skills, training and experience.
The second inquiry focuses on methodology. The inquiry into methodology is designed to ensure that an expert=s opinions are based upon A>methods and procedures of science= rather than on subjective belief or unsupported speculation; the expert must have >good grounds= for his or her belief.@ Id. at 742. Factors used to assess reliability may include whether: (1) the theory or technique can be tested; (2) the theory or technique has been peer reviewed; (3) there is a high rate of known or potential error; (4) there are standards or controls; (5) the theory is "generally accepted"; (6) there is a sufficient relationship between the technique and methods which have been established to be reliable; (7) the expert=s qualifications are sufficient; and (8) the method has been put to non-judicial uses. See Magistrini v. One Hour Martinizing Dry Cleaning, 180 F. Supp. 2d 584, 594 (D.N.J. 2002), aff‟d, 68 F. App‟x 356 (3d Cir. 2003). "Some courts also consider additional factors relevant in determining reliability, including: (i) whether the expert‟s proposed testimony grows naturally and directly out of research the expert has conducted independent of the litigation . . . ; (ii) whether the expert has unjustifiably extrapolated from an accepted premise to an unfounded conclusion. . . ; (iii) whether the expert has adequately accounted for alternative explanations . . . ; (iv) whether the expert is being as careful as he would be in his professional work outside of the litigation context . . . ; and (v) whether the field of expertise asserted by the expert is known to reach reliable results for the type of opinion proffered by the expert . . . ." Id. at 594-95 (citations omitted); see also Cuffari v. S-B Power Tool Co., 80 F. App‟x 749, 751 (3d Cir. 2003) ("In short, trial courts should determine whether the expert=s conclusion is based on valid reasoning and reliable methodology.").
Although this list of factors is lengthy, not each factor will be relevant to every reliability analysis. The "test of reliability is "flexible.‟" Kumho, 526 U.S. at 141. According to the Supreme Court, "Daubert‟s list of specific factors neither necessarily nor exclusively applies to all experts." Id. The relevance of the Daubert factors depends "on the nature of the issue, the expert‟s particular expertise, and the subject of his testimony." Id. at 150 (internal quotation marks and citations omitted).
Finally, Daubert and Rule 702 require that the expert=s testimony Afit@ the facts of the case. ""Fit‟ requires that the proffered testimony must in fact assist the jury, by providing it with relevant information, necessary to a reasoned decision of the case." Magistrini, 180 F. Supp. 2d at 595 (citing Paoli, 35 F.3d at 743).
Plaintiffs offer James Roddey ("Roddey") as an expert witness in the field of marketing and sales. Plaintiffs expect Roddey to testify generally as to the standards and customs in the marketing and sales industry and specifically as to the application and analysis of Source Direct‟s advertising, marketing, and sales strategies and techniques in the ...